Leadership in the European Public Affairs Realm
Leadership in the European Public Affairs Realm
Strengthening participants’ purposeful engagement with the European Institutions

Leadership in the European Public Affairs Realm

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Suitable for

European Public Affairs Professionals who’s work is influenced and affected by, or who would like to learn more about, EU decision-making processes.


TBC September 2022







Programme length

3 days plus self-study

At a glance

This programme benefits organizations and individuals alike. It will:

  • Equip participants with a mindset for productive, focussed, and ambitious engagement with the European Institutions and the own organisation
  • Strengthen insights regarding the functioning and influencing of European Institutions
  • Develop and stretch practices for more effective strategic engagement with internal and external stakeholders
  • Expand repertoire of leading with internal and external stakeholders
  • Strengthen personal effectiveness and ongoing self-development


The programme’s purpose is to build leadership capacity of European Public Affairs Professionals who’s work is influenced and affected by, or who would like to learn more about, EU decision-making processes. It is strengthening participants’ purposeful engagement with the European Institutions, civil society, legislators as well as within participants’ own organisations, both public and private. This external / internal dimension offers a unique learning perspective at the networks of influence at play. It furthermore challenges participants to expand their repertoire of leading people, projects, and discussions to strengthen personal effectiveness and instill a sense of continued self-development. Participants will leave the programme with a deepened skillset, practice and understanding of managing the various power and energy relationship when engaging with a diverse group of internal and external stakeholders, be they individuals or organisations.

Teaching mode and additional features

This programme is delivered by a mix of in-person workshops in Brussels and self-study. On-site participation for the workshops is strongly recommended to benefit from direct exchanges with faculty and other participants. Group sizes may vary from a minimum of 8 to a maximum of 20 participants. Henley and ETI will apply in-depth application, action learning and syndicate-method principles, which allow participants a maximum of peer-to-peer interaction with each other as well as discuss issues and exchange knowledge in small groups.

The programme is also about strengthening participants’ ties within the community of European Public Affairs Professionals. In addition to the formal part of the programme, participants have the option to participate in further networking and exchanges in an informal setting outside the session rooms. A networking dinner is organized on Day 1 of the workshops to give participants a chance to discuss further and interact in a more relaxed setting with the other participants and faculty.


  • Prof Bernd Vogel, Henley Business School
  • Daniel Gueguen, European Training Institute
  • Vicky Marissen, European Training Institute
  • Christoph Katz, European Training Institute
  • Christoph Raudonat, Henley Business School

Course Structure


Building development readiness


Day 1 – Scoping the Public Affairs landscape and personal growth
Session 1 (45mins) AM

Henley /ETI faculty – Welcome, scene setting, introductions

Session 2 (90mins) AM

ETI – Making EU policy and regulatory strategies an integral part of a business strategy

Session 3 (90mins) AM

Henley – Defining your leadership development journey

Session 4 (90mins) PM

Henley – Stakeholder mapping and leading with your network

Session 5 (90mins) PM

ETI: – Network and coalition-building in an EU context

Session 6 (15mins)

Henley/ETI faculty – Check-out

Networking dinner

Day 2 – Influencing within and across institutions

Day 2 – Influencing within and across institutions
Session 1 (15mins)

Henley/ETI faculty – Check-in

Session 2 (90mins) AM

Understanding the EU decision-making process & keeping yourself adequately informed

Session 3 (90mins)

Henley – Developing and communicating purpose and strategic direction

Session 4 (90mins) PM

Henley – Leading healthy and energized initiatives

Session 5 (90mins) PM

ETI – Successful lobbying strategies and techniques


Learning transfer & applications/peer-to-peer exchange


Day 3 – Instruments and solution focus for Public Affairs
Session 1 (30mins) Check-in

Henley /ETI faculty

Session 2 (90mins) AM

Henley – Stretching personal effectiveness and repertoire of leading

Session 3 (90mins) AM

ETI – Institutional communication: an essential component of achieving your Public Affairs goals

Session 4 (180mins) PM

Henley – Action Learning for solution-finding processes (whole intake or in teams)

Session 5 (30mins)

Henley/ETI faculty – Programme debrief / Check-out


Strategic dialogues / learning log & initiatives


Christoph Raudonat

Managing Director, Business School Germany


Chris Raudonat is responsible for the business operations of Henley Business School in Germany. He centres his energy on the strategic direction and development of the organisation, programme sales and recruitment, communication as well as leadership learning / coaching. In the past he worked with a number of international non-profit and civil society organisations to manage their projects and increase their potential by assisting them in the development and implementation of their business strategies.

He is furthermore an executive coach, focusing on cognitive behaviour and positive psychology approaches and helps clients to become the best they can be by exploring innovative approaches to management learning both in practice and academics.

Chris is currently researching the specifics of interim leadership in the gig-economy and gig-leadership while engaging in a MSc/DBA programme at Henley Business School. He is a frequent speaker at industry events and holds degrees in Sociology, Social/Organisational Psychology, Law and Economics as well as an MBA from Henley Business School.